The Art of Science
One of the key mnemonics that I have used throughout my career is SOSTT. It’s a fairly common way to approach marketing projects, but can be used for pretty much any problem that arises and needs a rudimentary timeline analysis. Simply put SOSTT considers
· Situation
· Objective
· Strategy
· Tactics
· Time or Target
Without understanding what the situation or ground state is, deriving the objective is pretty much redundant. It’s like planning a trip to the beach, and not knowing whether you own a car or need to take the train, or where you live.
OK, so it’s all well and good knowing the ‘science’ behind SOSTT, but applying it appropriately is where the ‘art’ comes in.
I’ll give you a good example, I was in Starbucks this weekend, and witnessed the art of science from a barista who was competent at the ‘science’ part, took my order efficiently, asked if I wanted anything else, proceeded to make exactly the coffee that I ordered in a timely fashion. The ‘art’ was that he engaged me in conversation that was genuine, warm and funny; all the while making me a coffee.
If we are to succeed in our ambitions, achieve success in what we do we need to lift our thinking out of the process and consider the impact of what it is that we are doing. By lifting the art out of the science and not being solely process driven we can start to achieve great things.
Let me know how pure process has helped or hindered you.
MD
infinite pie
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